|
May 8, 2007
TDK CD-R/CD-RW PACKACKING HONORED IN AMERICAN CORPORATE IDENTITY 23 COMPETITION
– Packaging Will be Showcased in The 23rd Annual American Corporate
Identity 2008 Published by HarperCollins–
 GARDEN CITY, NY, May 8, 2007 - TDK, a world leader in digital recording solutions,
today announced that its line of CD-R and CD-RW packaging has been recognized
with an influential American Corporate Identity 23 Award. The packaging will
be showcased in the American Corporate Identity 2008, which will be published
in November 2007 by HarperCollins. This is TDK’s second packaging award
in less than six months. In January the company was honored with a Creativity
Award for its CD-R and CD-RW packaging.
First launched in 1985, the American Corporate Identity Awards is one of the
most prestigious design competitions recognizing the best corporate identity
work in the country. Over 1,000 entries were received this year, judged in
fourteen categories. The annual competition culminates with the publication
of the American Corporate Identity 2008, a 320 page, full color hardcover book.
TDK’s line of award-winning CD-R and CD-RW packaging was designed by
Interrobang Design Collaborative, Inc. of Richmond, Vermont.
“We’re elated that TDK’s CD-R and CD-RW packaging has again
been recognized for its extraordinary design. Our design team never fails to
amaze. They are second to none in terms of innovation and originality,” commented
Sethu Palat, TDK Director of Marketing. He concluded, “Our CD-R and CD-RW
packaging has a contemporary, elegant appearance which clearly communicates
key product features and stands out from crowded retail displays.”
Pure Recording Perfection
Developed for maximum performance, engineered for
absolute reliability and manufactured to the most exacting standards, TDK CD-R
and CD-RW media products are the ultimate recording solutions. From sharing
videos, photos and music to archiving important files, TDK media preserves
everything that matters most.
TDK CD-R recording media is the perfect everyday solution for recording in
computer CD and DVD drives, because it offers broad compatibility with hardware
brands and models. Featuring 700MB capacity, each TDK CD-R can store 80 minutes
of non-compressed music, hundreds of digital photos or large data files. The
high performance discs can be played in virtually any CD or DVD player, in
computer drives, and in game consoles.
Because a single TDK CD-RW can be re-recorded with new data hundreds of times,
it’s the ideal media for any application where you might want to replace
a disc’s old data with updated content. Repeatedly use the same disc
for regularly scheduled hard drive backups, to make fresh MP3 mixes for the
road, and more.
Certified Plus
The TDK Certified Plus program ensures that TDK CD-R and CD-RW
media is formulated, manufactured and tested to the world’s highest standards.
With TDK CD media, you don’t have to worry about failed sessions and
data errors. TDK CD media delivers certified performance and reliability.
About TDK
Corporation TDK Corporation (NYSE: TDK) is a leading global electronics
company based in Japan. It was established in 1935 to commercialize "ferrite," a
key material in electronics and magnetics. The company today is a leader in
the development of next-generation technologies such as Blu-ray Disc recording
media, an optical disc ideally suited for high-definition video recording.
TDK offers a full line of recordable DVD and CD media, digital camcorder tapes,
professional data storage solutions including LTO Ultrium media, and much more.
# # #
For further information contact:
Heather Hasay
FM Group Public Relations
(516) 535-2675
heather.hasay@fm-group.net
TDK logo is a trademark or registered trademark of TDK Corporation.
|
