January 8, 2007
TDK SHOWCASES DVD AND CD MEDIA IN INNOVATIVE SNAP N’ SAVE™ STORAGE CASES AT CES 2007

– Store More Discs in Less Space with Snap’ Save Recordable DVD and CD Media Solutions –

GARDEN CITY, NY, January 8, 2007 – TDK, a world leader in digital recording solutions, is exhibiting its Snap N’ Save product line, recordable DVD and CD media supplied in innovative Snap N’ Save cases, at the 2007 International CES, at the Las Vegas Convention Center, January 8–11, 2007 (TDK booth #N215).  Offering the ultimate combination of robust disc protection and compact media storage, Snap N’ Save cases snap closed, securely protecting your discs by sealing out dirt, dust and other contaminants that can have a negative impact on media performance. A new alternative to disc spindles, Snap N’ Save cuts down on case clutter, enables storing multiple disc sets together for superior organization, and seamlessly integrates with your home media library. TDK is offering DVD and CD media in Snap N’ Save cases in a variety of colors and pack sizes.

“We’re pleased to offer our customers ultimate performance DVD and CD media packaged in Snap N’ Save cases,” commented Sethu Palat, TDK Director of Marketing. “Snap N’ Save offers the same bulk storage capabilities of a spindle, but is designed to provide stronger disc protection. What’s more, with a variety of colors and pack configurations, Snap N’ Save offers seamless storage and organization options alongside CD jewel cases and DVD movie boxes in our customers’ home media libraries.”

Protect What Matters Most
TDK Snap N’ Save DVD products offer blazing 16x recording speed and 4.7GB of recording space. TDK DVD media has ample capacity for thousands of digital photos, up to six hours of video and massive mission-critical data files.

As DVD recording speeds have increased, the importance of using name brand, quality media has become paramount. When DVD media is recorded at high speeds, the fast RPMs of the recording process require an advanced, ultra-sensitive recording material capable of compensating for the abbreviated exposure to the drive laser. Specially formulated with a rapid phase-change recording layer, TDK Snap N’ Save DVD media maximizes the data transfer rate while minimizing the potential for errors.

Featuring the industry’s fastest 52x recording speed and 700MB of capacity, each TDK Snap N’ Save CD-R can store 80 minutes of non-compressed music, hundreds of digital photos or large data files. TDK Snap N’ Save CD-R recording media is the perfect everyday solution for recording in computer CD and DVD drives, because it offers broad compatibility with hardware brands and models. The high performance discs can be played in virtually any CD or DVD/CD player, in computer drives, and in game consoles.

The TDK Certified Plus program ensures that TDK Snap N’ Save CD-R media is formulated, manufactured and tested to the world’s highest standards. TDK Snap N’ Save CD-R media delivers certified performance and reliability.

TDK’s Snap N’ Save Mini DVD media is the perfect solution for home videographers who are constantly on the go. Designed for recording in DVD camcorders, TDK’s Snap N’ Save Mini DVD media can be played in virtually any home DVD player or computer DVD drive without using an adapter. The DVD camcorder format requires optical disc media to perform in a new and challenging environment – the outdoors. Not only does TDK’s Snap N’ Save Mini DVD media offer superb recording stability in the field, but the Snap N’ Save case is also designed to protect and withstand the rigors of being handled in less than ideal conditions. TDK   Snap N’ Save Mini DVD media will be available later this year in write once DVD-R and rewritable DVD-RW formats.

The TDK line of Snap N’ Save DVD and CD products is currently available. Estimated retail prices are as follows: 16x DVD-/+R 10-pack, $14.99; 16x DVD-/+R 25-pack, $19.99; CD-R80 25-pack, $12.99.

About TDK
TDK Corporation (NYSE: TDK) is a leading global electronics company based in Japan. It was
established in 1935 to commercialize “ferrite,” a key material in electronics and magnetics. The
company today is a leader in the development of next-generation technologies such as Blu-ray Disc
recording media, an optical disc ideally suited for high-definition video recording. TDK offers a full
line of recordable DVD and CD media, digital camcorder tapes, professional data storage solutions
including LTO Ultrium media, and much more.

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For more information contact:
Heather Hasay
FM Public Relations
(516) 535-2675
heather.hasay@fm-group.net

The TDK logo and Snap N’ Save are trademarks or registered trademarks of TDK Corporation.

 DURABIS is registered trademarks of TDK Corporation.