January 8, 2007
TDK CD-R/-RW PACKAGING WINS PRESTIGIOUS CREATIVITY AWARD

– Packaging Will Be Showcased in the Creativity 36 Annual, to Be Published in Summer of 2007 by HarperCollins –

GARDEN CITY, NY, January 8, 2007 - TDK, a world leader in digital recording solutions, today announced that its line of CD-R and CD-RW packaging has been recognized with a prestigious Creativity Award. The packaging will be showcased in the Creativity 36 Annual, which will be published in the summer of 2007 by HarperCollins. TDK is exhibiting its line of award-winning media solutions at the 2007 International CES, at the Las Vegas Convention Center, January 8–11, 2007 (TDK booth #N215).

First launched in 1970, the Creativity Awards is one of the most esteemed graphic design competitions. Thousands of entries are received each year. The annual competition culminates with the publication of the Creativity Annual, a 400 page, full color hard cover book. TDK’s line of award-winning CD-R and CD-RW packaging was designed by Interrobang Design Collaborative, Inc. of Richmond, Vermont.

“We’re pleased that TDK’s CD-R and CD-RW packaging has been recognized for its exceptional design. Our CD-R and CD-RW packaging not only has a progressive, stylish appearance, but also clearly communicates key product features while standing out from crowded retail displays,” commented Sethu Palat, TDK Director of Marketing. He concluded, “Our design team is second to none in terms of innovation and originality.”

Pure Recording Perfection
Developed for maximum performance, engineered for absolute reliability and manufactured to the most exacting standards, TDK CD-R and CD-RW media products are the ultimate recording solutions. From sharing videos, photos and music to archiving important files, TDK media preserves everything that matters most.

TDK CD-R recording media is the perfect everyday solution for recording in computer CD and DVD drives, because it offers broad compatibility with hardware brands and models. Featuring 700MB capacity, each TDK CD-R can store 80 minutes of non-compressed music, hundreds of digital photos or large data files. The high performance discs can be played in virtually any CD or DVD player, in computer drives, and in game consoles.

Because a single TDK CD-RW can be re-recorded with new data hundreds of times, it’s the ideal media for any application where you might want to replace a disc’s old data with updated content. Repeatedly use the same disc for regularly scheduled hard drive backups, to make fresh MP3 mixes for the road, and more.

TDK High Speed CD-RW provides fast 700MB rewritable recording at speeds up to 12x. In practical terms, a TDK High Speed CD-RW can be recorded in approximately 7 minutes, whereas it would take approximately 20 minutes to record a standard CD-RW.

Certified Plus
The TDK Certified Plus program ensures that TDK CD-R and CD-RW media is formulated, manufactured and tested to the world’s highest standards. With TDK CD media, you don’t have to worry about failed sessions and data errors. TDK CD media delivers certified performance and reliability.

About TDK
TDK Corporation (NYSE: TDK) is a leading global electronics company based in Japan. It was established in 1935 to commercialize “ferrite,” a key material in electronics and magnetics. The company today is a leader in the development of next-generation technologies such as Blu-ray Disc recording media, an optical disc ideally suited for high-definition video recording. TDK offers a full line of recordable DVD and CD media, digital camcorder tapes, professional data storage solutions including LTO Ultrium media, and much more.

# # #

For more information contact:
Heather Hasay
FM Public Relations
(516) 535-2675
heather.hasay@fm-group.net

The TDK logo is a trademark or registered trademark of TDK Corporation.